Lead Generation
While leads probably isn’t the more endearing term to call your soon-to-be customers, it is quite accurate. A lead, just like in a police drama or a murder mystery, is a thread that connects someone to the end goal or the big secret. In this case, the end goal is for them to buy your product or hire your company. The thread that connects them to your company might be a Google search, or a visit to your website, or signing up for a newsletter. Once you have that thread and you can trace it back to the origin, you can start to get a feel for your potential customer’s likes and dislikes. Having this information is invaluable and will help you better focus your marketing funds.
The easiest way to gather leads is to run a promotional event online, or some other honeypot scenario, where in order to get in they have to provide their contact information. This is an entirely legal method, as long as you make sure to put a disclaimer on any contest entry information that the information they provide can be used for soliciting and marketing communications. There’s no limit to how many promotional events you run, and the campaigns can be sent out using a mass mailer service, posted on a billboard, passed out on fliers or even advertised via Google Ads.
There’s no limit to how many promotional events you run, and the campaigns can be sent out using a mass mailer service, posted on a billboard, passed out on fliers or even advertised via Google Ads. Sending your leads too many emails in a short period of time could drive your business away, instead of being more conservative. People don’t typically enjoy getting advertisements, so it might be best to feel out your crowd before sending out too many communications.
Okay, so now you’ve got some leads. Great! How are you planning on using them to your benefit? You don’t want to scare them away by bombarding them with email after email after email, do you? No, of course not. So what you need to do is come up with a rigid plan, one that, once calibrated, you don’t deviate from. This will help prevent you from making emotional or manic decisions.
Chances are, that if you have your lead’s email address, you may also have collected their name. If so, that can work to your advantage. If you use HTML formatted emails, you can insert the recipient’s name throughout the email to make it a bit more personal. That can go a long way when talking about advertising. The reason being, because it establishes a friendship or trust that wasn’t there beforehand. Not only can you put the person’s name in the email, but you can also add it to the subject in a coherent manner, to help the receiver separate it from the spam mail. There any many other tips and ideas that we can share with you, to help you get the most out of your harvested leads. Give us a call and we’d be glad to chat more!
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