While leads probably isn’t the more endearing term to call your soon-to-be customers, it is quite accurate. A lead, just like in a police drama or a murder mystery, is a thread that connects someone to the end goal or the big secret. In this case, the end goal is for them to buy your product or hire your company. The thread that connects them to your company might be a Google search, or a visit to your website, or signing up for a newsletter. Once you have that thread and you can trace it back to the origin, you can start to get a feel for your potential customer’s likes and dislikes. Having this information is invaluable and will help you better focus your marketing funds.
How To Gather Leads
The easiest way to gather leads is to run a promotional event online, or some other honeypot scenario, where in order to get in they have to provide their contact information. This is an entirely legal method, as long as you make sure to put a disclaimer on any contest entry information that the information they provide can be used for soliciting and marketing communications. There’s no limit to how many promotional events you run, and the campaigns can be sent out using a mass mailer service, posted on a billboard, passed out on fliers or even advertised via Google Ads.
What To Do With Leads
Promotional Events Equal Success
There’s no limit to how many promotional events you run, and the campaigns can be sent out using a mass mailer service, posted on a billboard, passed out on fliers or even advertised via Google Ads. Sending your leads too many emails in a short period of time could drive your business away, instead of being more conservative. People don’t typically enjoy getting advertisements, so it might be best to feel out your crowd before sending out too many communications.